Lu also founded Grapea & Co, specialising in education and marketing. Catholicism took hold over the next 100 years and is evident in the number of practising Catholics in the region to this day. Australia, France and Chile are the leaders in China’s imported wine market, taking up about 70% share. Global wine production fell 3% in 2016, but China bucked the trend growing its vineyard surface area and consumption. Beijing Ao Bi An (北京奥比安贸易有限公司) is known for its network in eastern China. For bulk wine, Shandong province in eastern China is the biggest market. Thanks to its immense territory and favorable climates, China is the largest grape producer worldwide, contributing to nearly. State-owned GreatWall Winery is the second-biggest wine producer in the country. Hebei is just below Shandong in term of wine production and sales profit. Higher quality wines from Ningxia average around RMB300 (US$46) a bottle and are gaining popularity among the country’s younger consumers who take pride in well-crafted Chinese products. On Monday, Australia's leading winemaker, Treasury Wine Estates ( TSRYF) (TWE), announced a contingency plan. Domaines Barons de Rothschild (DBR Lafite), parent company of Bordeaux first growth Château Lafite Rothschild, is another active player in China’s wine market. Terry Xu, founder of wine consulting company Aroma Republic, is another personality active in the wine scene through education and wine communications. In the month of February restaurant and bar closures over Chinese New Year lost wine merchants their most important wine sales period (Chinese New Year wine sales can contribute to as much as 30% of annual revenue for some companies). As the mission and philosophy of the China Wine Competition is to award wines by quality, value and package for the China market, all our judges are from mainland China who understands the Chinese palate. There are also recently-founded importers – for example Bruto – which specialise in organic and natural wines. In 2020, the country’s overall wine consumption dropped by 17.4%. The removal of tariffs supercharged a growing industry. What makes it an exciting time for Chinese wine is that some independent winemakers such as Deng Zhongxiang, a consultant who also makes wine for a handful of producers, Ma Jie, the wine tech director at Jade Vineyard, and low-intervention winemaker Ian Dai are starting to make their presence felt in Yunnan and Ningxia. It is proving to be an ongoing struggle, with many families keen for their children to return to continue their good work. Found inside – Page 19Chinese. Wine. Zhi-Hao Deng1,2, Ang Zhang 2,*, Zhi-Wei Yang 2, Ya-Li Zhong 2, ... Samples were collected from eight major wine-producing regions in China. China is a boom market for Australian wine. Mainland China's vineyard area more than doubled between 2006 and 2016, and China now has the second largest vineyard area in the world after Spain and ahead of France and Italy. The country’s wine consumption is heavily concentrated on restaurants, hotels, bars and other on-trade premises while home consumption was limited. Wine hasn’t played a major part in the course of Chinese history. The factors contributing to the growth of the market include increasing demand for alcoholic beverages in emerging economies such as China and India due to their huge population base, growing consumption of alcohol by the young generation, and rising disposable income. Found insideIn view of the gap between its domestic wine production and overall consumption figures, it is not surprising to note that China is also the No.1 importer ... Grape wine is a decidedly small portion of the total but this is slowly changing. Changyu is the biggest wine producer in this region, owning more than 300 hectares of vineyards. Read our cookie policy. Found insideThirsty Dragon lays bare the untold story of how an influx of Chinese money rescued France's most venerable wine region from economic collapse, and how the result was a series of misunderstandings and crises that threatened the delicate ... Being the second largest market […] China is the only nation remaining of the four Ancient Civilizations (Ancient Egypt, Ancient Babylon, Ancient India and China). The director general of the OIV, Jean-Marie Aurand, presented its statistics . This comprehensive network of Chinese-language social media platforms is intrinsically woven into the country’s leading e-commerce platforms, Alibaba-owned Tmall.com, Tencent-owned JD.com, and Pinduoduo. Influencers with a wine education or hospitality background such as Fongyee Walker MW, Edward Ragg MW, co-founders of Dragon Phoenix Wine Consulting, carry serious weight among the more knowledgeable consumer. Bordeaux became a favourite among wealthy Chinese for gifting and and as a status symbol. Though wine is not yet the main source of her company revenue, her marketing-savvy and video-driven wine content on social media platforms such as Douyin, Weibo and WeChat have gained her millions of followers. Found inside – Page 3All these countries also export a lot of their wines. Emerging wine country China, the next country on the list, is different. The majority of wine produced ... This book uses empirically-based analytical narratives to shed light on the development of national wine markets throughout the world. Shandong has the longest winemaking history in China, but unfortunately, the humid and rainy summers have kept down the growth of winemaking, with local farmers focusing on more economically reliable industries instead. They even built a wine cellar in the imperial palace. In the 1980s, as China started to open up to the outside world, a research team was put together in Hebei to produce dry wines in an international style to serve to foreign diplomats. In 1978, China produced its first bottle of dry white wine and began exporting. In the early years, grape wine was produced in the same way as rice wine and consumption was limited, although in Xinjiang wine made of grape juice was common. Industry sources have also scoffed at the suggestion that Australian wines were being dumped cheaply in China. In the wine sector, the most influential personality is a 32-year-old woman called Wang Shenghan, aka Lady Penguin. Over the past five years, Marselan has been so widely planted it is now second only to Cabernet Sauvignon. Found insideThis comprehensive guide explores the techniques of wine production in the vineyard and winery, and considers their impact upon the taste, style and quality of wine in the bottle. With a new market and a government working to build the foundations for a national wine industry, China has now the second-largest area under cultivation in the world, 847kha up 17% over 2015. In the first five months of 2021, as a result of the crippling 218% tariff levied on Australian wines for a five-year period, Australian wine exports to China dropped 81% in value and 84% in volume, bringing its overall market share down to 7% from close to 40%. Introduction According to the China Wine Market, as of February 2017, there are 48 million "wine lovers" in China. The companies are selected based on available logistics data, estimates and operation size. The removal of tariffs supercharged a growing industry. In the first half of 2020, restaurants and bars were forced to close or operate within limited hours. The country’s imported wine dropped by 27% in value to US$1.95bn (€1.6bn) last year, according to customs data. As Chinese wine consumption moves away from speculative and prestige drinking and becomes more stable as it is taken up by the burgeoning middle class, the wine market size is expected to expand to US$18bn by 2023, up from US$14.8bn in 2018 (Vinexpo and IWSR). A historical record dating to between the third and eighth centuries AD describes a method of “crushing grapes by trampling” in ancient Gaochang. China emerged on to the global wine scene with unprecedented speed in recent years, both in terms of production and consumption. Grape wine is easier to produce than a rice wine. It’s time to get better acquainted with the history and the current landscape of Chinese winemaking, the country’s main varieties and regions, and what lies ahead for China’s wines. Terry Xu is a wine and cognac expert based in China, and a senior wine business consultant with 23 years of experience in the industry. The main red grape varieties grown in China include Cabernet Sauvignon, Merlot, Cabernet Gernischt and Marselan; a handful of vineyards have grown Syrah, Pinot Noir, Saperavi, and Malbec. The only issue is that Chinese consumers prefer red wines (reds represent 90% of wine sales in China), a situation which has plunged Chardonnay into a price war; some producers are now considering replacing the grape with other varieties. That same year, ASC Fine Wines, which would later go on to become China’s biggest wine importer, was created. Cabernet Sauvignon is the core red grape variety, and has the largest area under vineyard (approximately 30,000 hectares), from the Shangri-La in Yunnan at an altitude of 2,200 metres to the Yanqi Basin at the foot of the Tianshan Mountains in Xinjiang, and to the coastal Penglai in Shandong. During the Yuan Dynasty, Mongolian rulers were especially fond of wine. Ningxia has set its sights on becoming China's vineyard. There are two possibilities. The China wine market is estimated to grow at a CAGR of around 4% during the forecast period. In China, world-class chateaux, like Chateau Changyu AFIP in Beijing, are rising rapidly”. Having a bottle of home-grown wine on the dinner table now looks up-to-date rather than old-fashioned; indeed, it shows an appreciation of wine. At present, Great Wall produces more than fifty varieties of wine, including dry red, dry white, and sparkling. All the while, China is increasing its own domestic production. Found inside – Page 35Sauvignon grapes and produced 46,000 cases of wine (Miglavs 2010). Despite this growth in domestic production, very little Chinese wine is exported (in 2012 ... The first bottle of wine was brewed in the desert . It’s worthy to note that Hong Kong, which eliminated wine taxes in 2008, is considered a mature wine market with a large number of experienced wine merchants with specialist knowledge and wine trade experiences. ISWR has predicted that wine imports in China will increase by 8% in 2019. Post-pandemic, baijiu sales have surged. Wine imports soared; by the end of 2013, the Chinese were drinking more red wine than the French. Data compiled from the country’s 155 leading wineries showed that sales revenue plunged from RMB46bn (US$7.14bn) in 2015 to RMB14.5bn (US$2.25bn) in 2019, according to China Alcoholic Drinks Association (CADA), the country’s official drinks regulatory body. First the world-wide wine production. Traditionally, the wine had three important uses: to perform rituals, to dispel one worries, and to heal. More recently, the leaders of the new China treated wine as a diplomatic tool, a symbol of friendliness to other countries. To give it a stylish, memorable name, then Changyu manager Xu Wangzhi created a transliteration of cabernet – Jie Bay Na, drawing upon the Chinese proverb “All rivers flow into the sea”. The goal, quite simply, is to gain cross-industry recognition for wines that Chinese consumers actually want to drink. Australian tariffs aside, the Chinese government has reduced VAT on imported wines twice in the past three years, from 17% in 2018 to 13% in 2019. This excellent variety has quickly adapted to China’s climate and terroir, and produces outstanding wines. Other grapes such as Syrah and Marselan do well here, while two particular areas of Xinjiang, the Manas Basin and Yanqi Basin, have seen the growth of a number of boutique wineries, some of which have had some success with eastern European varieties such as Rkatsiteli and Saperavi. Alister Purbrick, a fourth-generation Victorian wine maker and chief executive of the Tahbilk Group, said that Australia had been building its wine business in China for years, but it had only really taken off after the two countries signed a free trade agreement in 2015, which removed 14 per cent tariffs on Australian wine.. ; In 1937, Changyu obtained government approval to register the Chinese version of the term “cabernet” as its brand. The International Wine & Spirit Competition. Bytedance, the parent company that owns TikTok (or Douyin in Chinese), has some 800m users worldwide. beers. Jane Anson lifts the lid on the reality of being an outsider in the Gironde. Today, grape wine yards and grape production bases can be found throughout the country, and wineries are growing in leaps and bounds. A wine producer Wang Fang, known locally as 'Crazy Wang', talks to the media in her wine seller in Yinchuan, Ningxia autonomous region, China, 22 October 2020 (issued 29 October 2020). Data from the Guangdong Alcoholic Drinks Association showed that premium drinks priced RMB600 (US$93) or above generated a total of RMB19bn (US$2.9 bn) in sales last year, a 26.7% increase over the previous year. Found inside – Page 32Asia & Old Russian Empire ASIA China One of the world's great wine secrets is the enormous scale of Chinese wine production — even though less than 10% of ... She describes the Merlot grape variety as a “friend next door”, and Riesling as a “fairy in a white cotton dress”. Wine production in China has thousands of year of history. Images by Ziling Wang. This often-cited poem recounts a feast of border defense troops in celebration of their victory in a battle. In particular, wines such as Légende and Saga are formidable volume drivers. Found insideAlready provoking debate and garnering significant attention across France and within the wine world, Vino Business is a “truly eye-opening exposé” of the dark side of French wine by acclaimed investigative journalist Isabelle Saporta ... Shantou Village in Dadongba Town has a long history for its rice wine production in the County. China, the ancient world of wine. Throughout China’s long history, with its large population and long-term reliance on agriculture, fluctuations in the wine trade have been closely related to political, economic, and social conditions. Meet our Judges. According to the wine consumption patterns in the last few years, the Government plans to achieve an annual increase of 50,000 tonnes in wine production in the coming 10 years. Italy comes second for global wine production with 44.7 million hectoliters while Spain rounds off the top three . As a result, Shandong has attracted the likes of Domaines Barons de Rothschild (Lafite) to Penglai on the eastern Shandong peninsula. When it comes to playing the role of both wine producers and consumers, the United States . Her shop on Tmall.com is frequently ranked among the top 10 best-performing wine stores during the platform’s annual Global Wine and Spirits Festival. In China, Cabernet is KING. In 1997, China and France established their joint venture – the Sino French Demonstration Vineyard – in Hebei, introducing plantings, vines, equipment and technology from France. Sales of Australian wine to the UK have surged almost 30% in the last year as producers try to overcome crippling taxes on exports to China . It is this region that produces China’s most elegant Pinot Noirs and Merlots, and China’s most expensive Marselan – Domaine Franco-Chinois Marselan Reserve, which retails at RMB1,200-1,600 (£130-£175) per bottle. According to The Record of the Grand Historian, a monumental ancient Chinese history book, in 138 BC, the Han Dynasty envoy Zhang Qian arrived in the western region, seeing “locals make wine in ceramic pots and wealthy people store tens of thousands of kilograms of wine, which could last for scores of years”. Notable regions include Yantai-Penglai, which produces up to 40% of China's wine, and Ningxia, dubbed China's Bordeaux.. Chinese wine consumers now know more about wine than ever before – in 2019, China was the Wine & Spirit Education Trust’s second-largest market. Across the border in Macau, Portuguese wines remain the most popular wine category thanks to its colonial past. Gus Zhu MW teaches at Dragon Phoenix. beers. 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