All Rights Reserved.+ 1 646 257 4515 | [email protected], e.g. Found inside – Page 921Case. Study. Manon Arcand and David Pauzé Abstract This study examines the ... Cost saving does not significantly drive mobile marketing but age has a ... Fun and witty messaging helped attract and engage the target audience. The Facebook page received more than 30,000 posts and comments from patients. The investment made for the mobile app development overachieved the return on investment. The company said that they were happy with the right therapy to the right patient during critical times was delivered. 6. An App with Something More for Foodies Under this program, customers can attain a Gold Status when they earn 30 stars within a year. We've got the best prices, check out yourself! With ‘alleviating frustration at the station’ as its central theme, the campaign launched off targeting frustrating train commuters within a specific group age (18+) and geographic area. The icon change along helped them increase their downloads by 700%. April 5, 2018 Geofencing Case Study – Recruiting – Higher Ed Read More. Forix Mobile – Internet Marketing Case Study Download PDF The Client Forix is a mobile and web development firm headquartered in Portland, Oregon with an office in Seattle, Washington. The MMA’s mission is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer and stronger consumer engagement. So, if you need help, contact us by phone or email and live chat. Localizing your application can help you increase visibility, as you get exposed to a larger audience. KFC delivered relevant offers that would entice these customers to visit the restaurant nearby. Due to this, the stylist’s time was spent even on those users who were not really interested in shopping. However, these people have never heard of the app. Macy’s is using a combination of QR codes, SMS and mobile Web as part of its partnership with NBC’s “Fashion Star” television show to not only give consumers a chance to enter a sweepstakes, but also build up the retailer’s mobile database. Right now, the time we spend on our They also made announcements about the app’s main features. - Iman, 1st year Marketing. They managed to get a 210% increase in user acquisition rate and a 100% increase in daily sessions. We will write a custom Case Study on Colgate Company’s Social Media and Mobile Marketing specifically for you for only $16.05 $11/page. They achieved 115% ROAS (return on ad spend) within one month. Pokemon Go now has 26 million active users on a daily basis. There has been more than 103,000 activations for the app. These studies are just two of the many initiatives spearheaded by the MMA that give the marketing community vital learnings about mobile. Pay attention to every detail including your icon, description, and images. Assuming the average profit margin for a boutique of 32%: This boutique’s ROI for the 1 year cost has a 14:1 ROI ratio. See the case study here. The smartphone pitches the traveler on the benefits of getting the Marriott app and hence getting them both a vacation. Promoting your app through multiple channels can help you gain significant exposure. These mobile app marketing case studies should help you gain a better understanding of the improvement you can see with the right kind of changes in your mobile app marketing strategy. Read more:Top 7 E-Commerce Apps for Your InspirationEasy App Marketing Ideas to Boost Your App Downloads. They also began a cross-promotion campaign during which they broadcasted targeted push notifications that promoted a different BNP Paribas app called My Wallet. Domestic violence is rampant in Turkey, where almost one in every three women is a victim of domestic abuse. There were more than 1,000 downloads a day for the app. Found inside – Page 2Mobile browsing is showing the strongest potential for growth in mobile ... and grown will look to the Japanese model, which provides a useful case study. The users would be charged only when they choose to keep something in their trunk. As an essential part of every mobile commerce operation, mobile marketing strategies—especially thoroughly researched ones—can potentially improve perceptions of your store for the better. With the update, the flashlight app became a mirror application, so it remained a secret once again. Was done professionally and in a timely manner! Mobile shopping increased to 18% of all grocery home shopping, out of which more than 90% of the sales are contributed by this app. Separating window shoppers from visitors who have actual interest in making a purchase drives profitability. Our case solution is based on Case Study Method expertise & our global insights. But creating an effective mobile marketing strategy isn’t an easy feat either, as there’s no one-size-fits-all approach to this kind of thing. Although there’s no official number from Burger’s King to prove the effectiveness of this campaign yet, its popularity is already an indicator of which, as the ad can be said to be the future of Augmented Reality marketing which seamlessly mixes elements of real life with the fictional, digital world. ASDA wanted use technology to develop an app to make grocery shopping easier for people, specifically for busy moms. Since the app makes use of location-based services and augmented reality to create a unique gaming experience, it managed to win the hearts of users. They call me The Mobile Marketer. Found inside... Charles B., 240 mobile applications, 365–368, 365–367 mobile coupons, 360–361 mobile marketing case study: Uber, 378–383,378,380–381 emerging tools, ... Some ads also appeared in the middle of makeup vlogs. Multi-channel promotions helped ensure that they could reach the audience anywhere. Invest in smart ads that will help you target an audience that is highly likely to download and use your app. The successes of AR-powered apps are also not be downplayed, as IKEA Place — IKEA’s trademark app for augmented reality furnishing — is ranked No. The brand is known for being one of the first brands to have adopted Augmented Reality into their mobile marketing campaigns, making the future of mobile marketing be the future of seamless integration between devices, with a focus put more toward the mobile devices owing to its ability to conveniently utilize the latest techs. And a larger audience implies an increase in the number of downloads. This mobile marketing case study comes from Dale Hardware, a franchise owner of Ace Hardware. So the team ended up working with the developer to customize the UI so that it fit the translated phrases. They will soon add another seven languages to their service. “Consumer Services”, “Coca-Cola”, “Mobile Couponing” The shared feeling among stuck commuters isn’t that unknown to most of us, as we’ve all once felt the same—weary after work, stuck in the crowd, and in desperate need for a drink. These victims are afraid to speak out and look for help. And use social media to promote your app. Sing2Learn worked with a mobile marketing agency to create a PowerPoint presentation about the app and distribute it through multiple online channels. A theme was carried out with a very different concept, the concept was that the smartphone, like the smartphone traveler, is overworked and needs a vacation. They amped up their social media marketing strategy to raise more awareness about the app. Download file to see previous pages The paper 'Global Production Network for Samsung Mobile" is a good example of a marketing case study. Mobile payments accounted for 15% of total transactions made in Starbucks-operated stores in the U.S. You should now have a clear idea of all of the changes you can make to improve your app growth. HotelTonight’s motive was to showcase how it can help travelers plan a little less and live a little more. Note: We don’t spam and respect your privacy. They also used a rewarding strategy to incentivize their users. Mobile was the right solution because the app focuses on spontaneous and impulsive bookings. Found insideBrands Case Study 1 Many international car manufacturers have made a good entrance into mobile marketing, the most notable being BMW, which has undertaken a ... Keep your app simple and user-friendly so that people of all age groups can use it. A QR code was printed on over 100,000 soda cups at the local branch of the fast-food chain. Vodafone believed that they could provide help to these women with the use of this powerful technology and created a secret app for them. Offering advanced features can deliver a unique user experience that encourages word of mouth marketing. Carefully targeting highly relevant audiences can help deliver the desired results and achieve engaged users. Due to changes in the Google Play store policies, Amazon's app was removed from the Play store and ultimately, Amazon had to rebrand itself. Check out our list of 21 of the most epic mobile app marketing case studies to learn how you can take your app to the next level. Each Sunday ASOS ran a category specific promotion in a Timed Sale e.g. … Found inside – Page viiMarketing Strategies for Engaging the Digital Generation Damian Ryan ... 209 Case study: Accor Hotels 216 Location, location, location 218 Mobile gaming 219 ... Offer rewards to users for every purchase they make to encourage them to engage with the app. Presspad didn’t follow a specific strategy other than optimizing their app following the basic principles of app store optimization. Every component in the campaign was as optimized as possible for mobile, including the ability to submit entries through popular smartphone apps such as Facebook and Twitter, through mobile web, and even via SMS (text- based submissions would generate a custom, branded badge that became an image in the photomosaic). Found inside – Page 398Shankar, V.; Balasubramanian, S. Mobile Marketing: A Synthesis and ... Wiedemann, D. G. Exploring the Concept of Mobile Viral Marketing Through Case Study ... The most important reason behind this logic is that entering credit card information can be inconvenient and unsafe. Week 1 - exploration phase. MailTime now supports 12 languages, including Chinese (in which the app is called 简信), Japanese, and Russian. They also used a new set of keywords that they deemed relevant to their target audience. August 20, 2019 Insurance Marketing – Click to Call & Geofencing Case Study Read More. L’Oreal brings a whole new experience to the table when it comes to mobile marketing, as the brand, in keep with the current trend, now utilizes augmented reality to give its lady-audience a first-hand experience of their products. It’s a pretty old (2010) campaign, but it’s still a great example of … Trunk Club wanted to efficiently convert visitors into paying … KFC started a campaign and used mobile location technology so that they could entice nearby customers to visit their restaurants. CloudOn downloads went up to 201%. To increase the number of app users and achieve long-term growth. Forix engineers a wide range of mobile applications for the iPhone, iPad, BlackBerry, Android and Windows Mobile platforms. 10bis managed to get 15,000 app installs and 70,000 app interactions between October 2015 and January 2016 alone. This helped generate free downloads in the Apple App Store and in the Google Play store. Found inside... Mobile Marketing: Categorizing Mobile Marketing Campaigns through Case Study Research.” Proceedings of the International Conference on Mobile Business. They then created a Facebook ad campaign targeting these audiences, as they are most likely to download the app and use it. Found inside – Page 394Strategies, Implementation and Case Studies Huang, Wayne, Wang, Yingluo, Day, John ... Marketing research: A practical approach for the new millennium: ... BNP Paribas Wealth Management wanted to better engage with customers and prospective customers by making valuable financial information available through mobile devices. Journalists helped them gain additional exposure. KLM launched a campaign for three weeks during which they gave free app access to those who used their mobile booking engine. Mobile marketing is still a developing industry and one that does suffer something of an image problem. In some languages, the translations would end up being too long. August 8, 2019 Mobile Advertising Case Study | Bank Grand Opening Read More. They then used the same marketing techniques as earlier to spread messages about the update. Found inside – Page xxviBased on case study research and empirical studies this chapter examines marketing objectives, types and implementation techniques of mobile marketing. STIHL: InMarket’s Moments Platform Powers STIHL’s Breakthrough Moment, Pepsi: Fundraising Initiative for Meals in India, Google APAC: Google Shopping Answers Made Easy, OAK + FORT: Mobile-First and Hyper-Local: A Strategy for All Seasons, Sparkling Ice: Sparkling Ice Uses Tapjoy Video-to-Playable Ads to Boost Brand Awareness, Lifebuoy: Real-Time Infection Alert System, Paramount Pictures: Sonic the Hedgehog Speeds to Mobile Success, Coca-Cola Energy: Coke Energy — This Energy Is For You, Lifebuoy: COVID-19: How Vietnam Beat Rest of the World, IBM Watson Advertising: IBM Advertising Accelerator with Watson, Preparation H: Preparation H "Back There Care" Campaign, Heineken: Heineken — When You Drive Never Drink, Unilever Elidor: Elidor X Udemy: Partnering to Support Women, Hindustan Unilever Limited: Hindustan Unilever Limited, L’Oréal Paris: L’Oréal Paris Infallible Hotpot Challenge, Pronamel: Pronamel Repair: Building a Role for Toothpaste in Self-Care, Dunkin' Joy in Childhood Foundation: Dunkin' x Waze Going Gold, El Dragón: El Dragón: Promoting a Telenovela with a Gamified Ad. Found inside – Page 198For reasons of nondisclosure, the case studies have been made anonymous and specific details of marketing strategies and operational systems have had to be ... While it was only launched in Brazil, the campaign was wildly popular worldwide because of the idea behind it. WordStream client Colombo Hurd upgraded its largest AdWords campaign to Enhanced Campaigns in April. There were 6 million transactions worth $1.5 billion made weekly in the U.S. When it comes to marketing, Coca Cola seems to always be at the top of their game. It was also featured on the front page of the Productivity Category in the United States. I'm Feeling Lucky, Clear Men: Clear Men Swipes All: Hijacking League of Legends, Biti’s Hunter: Biti’s Hunter Canvas of Pride, McDonald's: How McDonald’s Transformed Offline Sales During the Lunar New Year, Johnnie Walker: The World’s Most Travelled Billboard, WOW Holiday: Virtual WOW Marathon Hoi An — Stay Strong VietNam, Pepsi: When Indian Youth Practiced the New Normal with Swag, Bank of America: That Made All the Difference Podcast, Unionbank: Bank the Way You Live by UnionBank, UFC: UFC and AdColony’s Knockout Mobile Campaign. Duration: Eight weeks They used the smart ad campaign feature to target highly relevant users and get them to download the app. It also supports ten email providers, including all major email services like Gmail, Outlook, Yahoo Mail, and services like Mail.Ru, QQ Mail, and 163 Mail, which are popular in Asia and Russia. And make sure that everything is optimized. In some cases, the translations didn’t fit the app’s UI design. Incentivize users for referrals to amp up your word-of-mouth marketing. Name and city and state of agency or marketing services firm: Ballyhoo Mobile Marketing, Inc., Jacksonville, FL. To increase app visibility and drive more downloads. ASDA managed to drive more than 2 million downloads for the app. When a victim shakes her phone, the app would send out a message to three people that she trusts. The alert will also send out details of her location. The majority of social media shares, podcast listens, and email opens all happen on our phones. HotelTonight's cost-per-download was $0.20. Each time a customer makes a purchase through the company’s popular app, they get a star. They saw an increase in downloads by 140%, which led to an increase in revenue by 87%. Until recently, Amazon was struggling to get the top rank under the shopping category. The average player spends more than 40 minutes a day on the app. And this could only be achieved by encouraging more consumers to use the mobile app. Simply with a simple “OK, Shazam!” voice command when using Snapchat, the user can have him/herself transformed into a real-life superhero, exactly how the hero would appear in the movie. That’s the only way we can improve. But these marketing strategies aren’t the only reason for the app’s massive success. The team discovered that people were searching for terms like “sleep,” “meditation,” “binaural,” etc. 2 among the most popular free apps that use Apple’s ARKit. They used both Facebook and Twitter to announce special deals and offers. The app fetches data from a third-party site and outlined eligible discounts according to the customer’s receipt. Starbucks: A Case Study in Effective Mobile App Marketing Messaging/ notifications – . Results: The QR codes generated over 1,000 scans in the first release of cups. Smart placement of ads for your app will ensure that it reaches the desired audience, which is especially important for an app such as this. It also rewarded users whose friends downloaded the app through their referrals and gave an additional reward when those friends booked a trip using the app. Mobile App Launch Case Study This multiple award-winning mobile app launch case study shows how Beeby Clark+Meyler helped launch the Marriott Mobile App and drive app downloads in a highly competitive travel marketing environment by employing paid, owned, and earned media assets across a wide variety of consumer touch points. The users themselves help spread the news about the app and helped to make it viral. Paperclip decided to use AppSamurai, a self-service mobile advertising tool designed mainly for startups. And since the road that we’re heading toward has mobile-first as its goal, you can be assured that there are only more marketing campaigns and AR-powered applications like this. We provide a complete solution to build iOS & Android mobile apps and PWA for Magento merchants. As the mobile app market has evolved over the years, competition among app developers has increased as well. Found insideLet's take a look at a couple of real-life examples that clearly illustrate the advantages of mobile marketing. Case Study #1: What does the Mayor of London ... “AppsFlyer provides the answers and insights we need to make smarter marketing decisions across all of our paid and owned media channels.”. In order to save their stylist’s time, they tried a couple of app mechanics that would separate the window shoppers from serious buyers. Since people have never heard of the name “Omvana,” they are not searching for it in the app store. Select the strategy you want to leverage (one option). It also drove a click-through rate that was 40% above the industry benchmark. This provided a catalyst for this viral marketing. 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